Doublelift

Lore & Background

Even after stepping away from the pro scene, Doublelift remains the spiritual heart of the 100 Thieves competitive division. His influence is felt in every draft pick and strategic decision made by the organization's League of Legends roster. The community views him as a mentor figure who understands the unique pressures of high-level play, having navigated them himself during his prime years. His presence ensures that the brand maintains its deep roots in competitive integrity while expanding into content creation and apparel.

In Their Own Story

The arena lights dimmed, casting long shadows across the stage where he once stood as an unstoppable force. Now, Yiliang sat behind a sleek desk in the 100 Thieves headquarters, watching the live broadcast of his organization's latest match on a wall of monitors. The roar of the crowd felt distant yet familiar, echoing memories of championship celebrations and heartbreaks alike. He adjusted his headset, not to queue for a game, but to offer guidance to the next generation of talent, ensuring that the legacy he helped build would endure long after his own keyboard had gone silent.

Reader's Guide

Doublelift serves as the Co-Founder and CEO of 100 Thieves, acting as the strategic visionary behind the organization's expansion. His primary role involves overseeing business operations, brand partnerships, and the overall direction of the esports division. His signature achievements include being the first North American player to win multiple international titles, though his most profound impact lies in co-founding 100 Thieves itself. He revolutionized how esports organizations operate by integrating lifestyle branding with competitive excellence. In terms of style, Doublelift is known for a hyper-aggressive bot lane playstyle characterized by exceptional mechanical skill and game sense. As an executive, his "content niche" is leadership and mentorship, guiding young players through the complexities of professional gaming while maintaining the organization's core values.

Did You Know?

• Doublelift was the first player to be named MVP of the LCS for multiple seasons in a row before retiring from active play.
• He co-founded 100 Thieves alongside Matt 'Nadeshot' Haag, transforming the group into a multi-million dollar lifestyle and esports brand.
• Despite retiring from professional competition, he remains one of the most followed and influential figures in North American League of Legends history.