Frequently Asked Questions
The most-asked questions about 100 Thieves.
What is 100 Thieves?
100 Thieves is a prominent esports organization and lifestyle brand founded by former professional player Matthew "Nadeshot" Haag. It operates competitive teams across multiple games while also selling apparel and accessories to fans.
Who founded the organization?
The company was established in 2017 by Matthew "Nadeshat" Haag, a veteran of the Call of Duty scene who wanted to bridge the gap between professional gaming and mainstream fashion.
Which game is most associated with their history?
While they compete in many titles today, the organization's roots and initial rise to fame are deeply tied to the Call of Duty esports ecosystem.
What other sports or games do they play?
Beyond Call of Duty, 100 Thieves maintains active rosters for League of Legends, Valorant, Rocket League, and even a professional soccer team in the USL League One.
Who is the current CEO?
Matthew "Nadeshot" Haag serves as the Chief Executive Officer, guiding the company's strategic direction and brand expansion alongside his co-founders.
What makes their apparel popular?
Their clothing line blends high-quality streetwear aesthetics with gaming culture, often featuring limited-edition drops that sell out quickly due to exclusive designs.
Where can I find official news about them?
Fans should visit the official 100 Thieves website or follow their verified social media accounts for accurate updates on roster changes and product releases.
What is a notable moment in their history?
A defining moment occurred when they secured a spot in the League of Legends Championship Series, marking their entry into one of the world's most competitive esports leagues.
Are there any famous streamers associated with them?
Yes, the organization has partnered with major content creators like Pokimane and DrLupo to expand its reach within the streaming community.
How is the brand structured beyond gaming?
The company functions as a lifestyle brand that integrates gaming, fashion, and media production to create a holistic ecosystem for digital culture enthusiasts.