League of Legends

Lore & Background

Unlike traditional sports clubs with decades of history, 100 Thieves' LoL identity is built on the ethos of 'hustle' and community. The team has navigated the turbulent waters of the LCS, often serving as a beacon for young talent seeking their first major opportunity. Their presence in the league is characterized by a willingness to experiment with roster compositions and a strong emphasis on player development, even when immediate championship success remained elusive.

In Their Own Story

The arena lights dimmed, casting long shadows over the stage where the familiar black and white jerseys of 100 Thieves stood ready. The crowd's roar was a mix of anticipation and skepticism; this was not their first season, nor would it be their last. In the silence before the draft, the players adjusted their headsets, feeling the weight of an organization that had grown from a bedroom clan to a global brand. They weren't just playing for points; they were playing to prove that style and substance could coexist in the high-stakes world of professional League.

Reader's Guide

100 Thieves began its life as a Counter-Strike: Global Offensive clan founded by Matthew 'Nadeshot' Haag, quickly gaining traction through competitive success and content creation. Recognizing the limitations of a single-game focus, the organization strategically pivoted in 2017 to become a lifestyle brand, expanding into apparel and media while maintaining its esports core. The entry into League of Legends occurred in 2018 when 100 Thieves acquired an LCS franchise slot. This decision was pivotal, allowing them to tap into the massive North American audience. The early years were marked by roster turnover as the team sought to find a winning formula, often balancing veteran experience with emerging talent. Over time, the organization solidified its position not just through tournament results but by building a robust community ecosystem. By integrating their LoL team into a broader lifestyle narrative, they created a sustainable model that outlasted typical esports volatility, ensuring longevity in a rapidly changing industry.

Did You Know?

• 100 Thieves entered the League of Legends scene after first achieving significant fame and success through Call of Duty and content creation, with Counter-Strike: Global Offensive being a secondary or later focus.
• The organization acquired their LCS franchise slot in November 2017, making their competitive debut in the 2018 LCS Spring Split.
• Nadeshot, the founder, is widely considered one of the most influential figures in bringing lifestyle branding to modern esports organizations.