100 Thieves Codexery

Los Angeles Headquarters

The Los Angeles base for a lifestyle brand competing in VCT, ALGS, and CDL since 2017.

Los Angeles serves as the home base for 100 Thieves, LLC, an American lifestyle brand and gaming organization founded in 2017 by Matthew "Nadeshot" Haag. Based in Los Angeles, California, the entity operates three franchise teams competing in the Valorant Champions Tour (VCT), Apex Legends Global Series (as 100 Thieves), and the Call of Duty League (branded as Los Angeles Thieves). While the source details the organization's funding rounds, roster moves across games like Counter-Strike 2 and Marvel Rivals, and major milestones such as acquiring OpTic Gaming's league slot, it does not provide specific architectural or operational details about a physical "Headquarters" building beyond its general location. The narrative focuses on the entity's evolution from a digital clan to a full-fledged organization backed by investors like Dan Gilbert, Scooter Braun, and Drake.

Founder
Matthew "Nadeshot" Haag
Location
Los Angeles, California
Founded
2017

Verified Timeline

2017201820192020202120222023202420252026

Lore & Background

The organization's foundation began in 2017 when Matthew "Nadeshot" Haag, a former OpTic Gaming captain and X Games gold medalist, established the entity. A pivotal moment occurred in November 2017 when Cleveland Cavaliers owner Dan Gilbert provided multimillion-dollar investment to expand into a full-fledged esports organization. By October 23, 2018, 100 Thieves closed a Series A funding round co-led by Scooter Braun and Drake, raising $25 million with participation from Sequoia Capital and others. This capital fueled expansion into multiple titles including Apex Legends, Call of Duty, Counter-Strike 2, Rainbow Six Siege, Marvel Rivals, and Valorant. The organization further secured its position through a Series B round in July 2019 led by Artist Capital Management, raising $35 million. In May 2024, the Esports World Cup Foundation selected 100 Thieves for its Club Support Program, providing stipends to enter new esports and additional funding based on engagement. Nadeshot later stepped down as CEO, remaining involved in other roles.

In Their Own Story

The journey from a competitive Call of Duty clan to a multi-title powerhouse included significant roster shifts and strategic pivots. In February 2019, the organization entered Apex Legends, signing Connor "Gigz" White and Justin "Teenage" Phipps before exiting that same month. They returned in October 2021 with Brendan "Onmuu" Pode, finishing third at the 2022 World Championship. The Call of Division saw early success in 2019, winning trophies at CWL London and CWL Anaheim, eventually placing second at the 2019 World Championship. A major turning point came in November 2020 when they acquired OpTic Gaming's slot to enter the Call of Duty League as "Los Angeles Thieves," culminating in a 2022 World Championship victory against Atlanta FaZe. Expansion continued into Marvel Rivals in March 2025, though the team left the scene by November before rejoining in February 2026. In Counter-Strike 2, they returned on November 10, 2025, signing legends like Håvard "rain" Nygaard and Nicolai "dev1ce" Reedtz under a new sponsor deal with Roobet.

Reader's Guide

100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag. The organization is based in Los Angeles, California. It competes in Apex Legends (branded as Crazy Thieves), Call of Duty (Los Angeles Thieves), Counter-Strike 2, Marvel Rivals, Rainbow Six Siege, and Valorant. Key historical dates include November 2017 for the first major investment from Dan Gilbert; October 23, 2018, for the Series A round raising $25 million with co-leads Scooter Braun and Drake; July 16, 2019, for the Series B round raising $35 million; and December 2, 2021, for the Series C round raising $60 million. The organization acquired Higround in October 2021 and announced intentions to publish a video game in May 2022. Laidoffs occurred in July 2022, January 2023, and November 2023, affecting up to 20% of the workforce. In December 2024, Nadeshot stepped back for full-time content creation, and by September 2025, he was no longer CEO.

Did You Know?

Frequently Asked Questions

Who founded the 100 Thieves Los Angeles headquarters?

The organization was established in 2017 by Matthew "Nadeshot" Haag, who set up its primary operations in Los Angeles, California.

What is the main role of the Los Angeles base for 100 Thieves?

This location serves as the central hub for the lifestyle brand and manages its competitive esports teams across Valorant, Apex Legends, and Call of Duty.

Which major gaming leagues does the LA headquarters support?

The facility supports franchises competing in the Valorant Champions Tour, the Apex Legends Global Series, and the Call of Duty League under the Los Angeles Thieves banner.

How did 100 Thieves expand its presence through this location?

By operating from Los Angeles, the organization successfully acquired OpTic Gaming's league slot to solidify its standing in multiple major esports titles.

Why is the Los Angeles headquarters significant to fans?

It represents the physical heart of a multi-million dollar brand that has grown from a gaming community into a global lifestyle and competitive powerhouse since 2017.

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