Sodapoppin

Lore & Background

In the early days of esports organization building, Sodapoppin was instrumental in translating online community energy into tangible business assets. While many focused solely on tournament wins, he understood that a lasting legacy required strong apparel and content infrastructure. This vision helped 100 Thieves move beyond being just another team to becoming a lifestyle choice for gamers worldwide.

His partnership with Nadeshot created a dynamic where competitive integrity met commercial viability. During the formative years, his streams served as the digital headquarters where fans first encountered the brand's ethos of loyalty and excellence. This foundation allowed 100 Thieves to scale rapidly without losing its core connection to the player base.

In Their Own Story

The stream light flickered on, casting a warm glow over the dual monitors displaying the Summoner's Rift map. Austin adjusted his headset, the familiar hum of the arena crowd muffled in the background. He wasn't just playing for rank tonight; he was broadcasting the future to thousands watching from their own rooms. In that quiet moment before the match started, the weight of building something bigger than a game settled on his shoulders.

Reader's Guide

Austin "Sodapoppin" Roberts is a foundational figure in the history of 100 Thieves, recognized primarily as a co-founder alongside Matthew "Nadeshot" Haag. Before the organization's formal launch, Sodapoppin was already established as a prominent League of Legends streamer and content creator within the competitive community. His deep understanding of player culture allowed him to shape the brand’s identity from its inception, ensuring it resonated with gamers beyond just competitive victories.

While Nadeshot often handled the public face of the organization, Sodapoppin focused on internal growth and community engagement during those critical early years. He contributed significantly to the development of the 100 Thieves apparel line, which became a staple in esports fashion. His transition from active content creation to executive leadership marked a shift for the company, solidifying its status as more than just a gaming team.

Today, his legacy remains embedded in the organization's DNA. He represents the bridge between the grassroots community origins and the corporate structure of modern esports. Fans remember him not only for his high-level gameplay but for helping build an empire that supports athletes across multiple disciplines. His influence ensured 100 Thieves became a lifestyle brand first, with competitive success following as a natural extension of that community trust.

Did You Know?

• Sodapoppin is widely credited as a co-founder of the organization alongside Nadeshot.
• His streaming career began before 100 Thieves officially launched its esports teams.
• He played a key role in establishing the brand's early merchandise and apparel lines.